About Escondido

Tucked within a valley of avocado and citrus groves, Escondido, meaning hidden in Spanish, is hidden in plain sight. Founded in 1888 as an agricultural hub on the railroad, rooted in the rich history of the West, generations of families have called Escondido home, and a new generation of families and businesses are growing here. Together, we are building opportunities. 

With its small-town charm and big-town potential, people come to Escondido for the economic possibilities and stay for the diverse community. It’s a place that has something for everyone at every age, allowing you to grow a good life here. From its vast open space preserves and position on the Coast-to-Crest trail, to being home to nationally-acclaimed breweries and wineries, and a gorgeous historic district, Escondido gives you access to community that is so often missing in commuter San Diego. 

Escondido is also ripe for the picking when it comes to business. We have a groundbreaking cleantech sector that creates opportunities for farmers and resilience in our water supply, and fosters new ideas between tech, ag, and researchers. Home to other burgeoning industries, we pride ourselves on providing tailored support to help you realize your goals. Set roots down here and feel your dreams within reach. This is good soil to build a life from. Grow with Escondido.